The first time you add a Marketo card to a FLO, you need to set up a configuration for that Connector. Setting up a configuration will allow you to connect Azuqua to your Marketo account, save the information, and reuse that configuration next time you build a FLO with the connector. That way, you don’t have to sign in every time you want to build a FLO with this Connector. After you’ve set up one configuration, you can choose to use that configuration again, or set up a new one.

You can set up and save multiple configurations and share them with your teammates. Here’s how to set up a new configuration in Marketo:

  1. Navigate to the Admin panel within Marketo. NOTE: You must be an administrator with API access to find the information needed to authenticate Marketo in Azuqua.
  2. Find your endpoint:
    1. Click Web Services
    2. Scroll down to the REST API section and copy the Endpoint URL. NOTE: If your Endpoint is, you will enter everything through the .com intoAzuqua, not the /rest. So your Endpoint forAzuqua will be
    3. Copy and paste the Endpoint URL into Azuqua.
  3. Find your Client ID and Secret:
    1. Navigate to LaunchPoint
    2. Look for the installed service called Azuqua. If you do not have one, follow these steps:
      1. Click New > New Service
      2. Name this service Azuqua
      3. Select “Custom” from the Service dropdown
      4. Add a description that will help you remember this service later
      5. Select the API only user you wish to give access to this account
      6. Select Create
    3. Select View Details next to the Azuqua service
    4. Copy and paste your Client ID and Secret into Azuqua
  4. Click Next

And your configuration is complete.



  • Add Lead to List
  • Build Cost Object - Builds a single cost request object for use with 'Create Program' and 'Update Program'
  • Build Tag Object - Builds a single tag object for use with 'Create Program'
  • Create Lead - Create a new lead, or update if the lead exists
  • Create Program - Creates a new Marketo program
  • Read All Programs - Reads a list of all the programs
  • Read Program - Reads program info using the Program ID
  • Read Program Leads - Read metrics about all the leads in a program using the program ID
  • Remove Lead From List
  • Search Leads - Get a Marketo lead ID from another service's ID
  • Search Programs - Searches for one or more programs by the name or tags
  • Update Program - Updates a program using the program ID